https://repositorio.uema.br/jspui/handle/123456789/1967 Thu, 13 Aug 2026 09:03:04 GMT 2026-08-13T09:03:04Z https://repositorio.uema.br/jspui/handle/123456789/6407 Título: Impactos da má gestão de estoques em pequenas empresas comerciais na cidade de Trizidela do Vale – MA Abstact: Inventory management is an essential pillar to ensure the sustainability and financial liquidity of micro and small enterprises. This study aims to analyze the financial and operational impacts resulting from poor inventory management in Small Commercial Companies (PECs) located in the municipality of Trizidela do Vale - MA. Methodologically, the research is characterized as an applied study, with a quantitative-qualitative approach and descriptive objectives, conducted through field research. For primary data collection, a structured questionnaire was applied via Google Forms to a sample of 10 managers and employees of the local retail sector. The results reveal a scenario of sharp managerial vulnerability, marked by empiricism and operational obsolescence, where 50% of the companies rely exclusively on manual controls and 60% make purchases without any scientific method of forecasting demand. A critical logistical paradox of stockouts (60%) concomitant with the accumulation of idle merchandise (80%) was found, culminating in tangible financial losses for 60% of the surveyed establishments. It is concluded that the lack of professionalization and the underutilized use of automation technologies drain regional competitive capacity, making technical training of local teams emergent. Wed, 08 Jul 2026 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/6407 2026-07-08T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/6406 Título: Empreendedorismo feminino como instrumento de autonomia financeira entre revendedoras de cosméticos em Trizidela do Vale – MA Abstact: This article aims to analyze how women entrepreneurs operate in the direct sales sector of the cosmetics industry in the municipality of Trizidela do Vale - MA, and how this model contributes to income generation, strengthening their independence and financial autonomy. In the direct sales sector of cosmetics, female entrepr - maeneurship stands out for allowing low initial investment, flexible hours, and potential for financial growth. Methodologically, a quantitative-qualitative field research was conducted, through which data from a questionnaire applied to 17 local resellers were collected and analyzed. The theoretical framework is based on authors who discuss financial autonomy, empowerment, and sales strategies. Given the inequalities and limitations of access to the formal labor market, this activity emerges as a viable alternative for women's autonomy, enabling greater freedom in personal, family, and social decisions, as well as seeking improvements in quality of life and local economic development. The results indicate that the activity contributes significantly to the development of new skills, such as leadership, decision-making, and digital literacy. It is concluded that female entrepreneurship in Trizidela do Vale - MA transcends mere income supplementation; it is consolidated as an important instrument of social transformation and emancipation, operating as a real mechanism of self-determination and subjective and material empowerment for women, despite the challenges imposed by informality and the overload of the double shift. Wed, 08 Jul 2026 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/6406 2026-07-08T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/6405 Título: A importância do recrutamento e seleção na formação de equipes de atendimento: uma análise das práticas de contratação no comércio de Pedreiras – MA Abstact: This study aims to analyze the overall importance of recruitment and selection in the formation of customer service teams in the commerce sector of Pedreiras–MA, Brazil. The research adopts a bibliographic and field-based approach, integrating theory and practice to examine the impact of recruitment and selection in organizations. It is quantitative and descriptive in nature, with data collected through an online questionnaire applied to a sample of 16 managers from local commercial businesses. Data were analyzed using graphs generated by Google Forms. The results indicate a strong consensus regarding the influence of recruitment and selection on customer service quality, as well as the relevance of employee training and development. Brazilian literature reinforces that effective selection processes, combined with continuous training programs, have a direct impact on customer satisfaction and organizational performance (Chiavenato, 2020). It is concluded that recruitment and selection practices in the studied companies remain predominantly traditional, although there is partial adoption of digital tools. The interview is the central stage of the process and is widely used as the main evaluation method, with emphasis on behavioral competencies, especially communication skills, and recognition of the importance of this process for organizational performance and service quality. Wed, 08 Jul 2026 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/6405 2026-07-08T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/6404 Título: O uso de canais digitais de venda e seus impactos no desempenho e crescimento do comércio local: um estudo com empreendimentos comerciais de Pedreiras-MA Abstact: This study analyzed the use of digital sales channels and their perceived impacts on the performance and growth of commercial enterprises in Pedreiras-MA. The research adopted a quantitative, descriptive, and exploratory approach, using a structured questionnaire with closed and multiple-choice questions, applied through Google Forms to 12 commercial enterprises in the municipality. The results showed that all participants use at least one digital channel for sales or promotion, especially WhatsApp and Instagram. It was also observed that most participants use these channels frequently. The most frequently reported motivations were the search for customers and sales and easier communication with consumers. Regarding perceived impacts, most respondents associated the use of these channels with business growth and customer acquisition. However, the research also identified difficulties in using these tools, especially lack of time, as well as issues related to knowledge, financial resources, and preparation. It is concluded that, according to the participants’ perceptions, digital channels are relevant mainly for customer communication and support for the sales process. However, the benefits attributed to these tools were associated with how they are used in each business’s routine. Thu, 09 Jul 2026 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/6404 2026-07-09T00:00:00Z