https://repositorio.uema.br/jspui/handle/123456789/4566 2026-08-14T04:16:11Z https://repositorio.uema.br/jspui/handle/123456789/6410 Título: A influência da inteligência artificial na decisão de compra: uma revisão teórica sobre transformações no comportamento do consumidor Abstact: Artificial intelligence has become increasingly present in digital retail, influencing how consumers search for, compare, and purchase products. This study aims to analyze the influence of artificial intelligence on consumers’ purchase decisions in the digital environment. To achieve this objective, a bibliographic review was conducted, with a qualitative, descriptive, and exploratory approach, based on books, scientific artices, legislation, and academic publications on artificial intelligence, consumer behavior, personalization, privacy, and data protection. The analysis showed that AI acts throughout the purchase journey through personalized recommendations, targeted advertisements, search filters, automated service, and the organization of information presented to consumers. These resources can make the shopping experience faster and more aligned with users’ interests, but they also raise questions about transparency, personal data use, autonomy, and trust. The results indicate that AI does not replace consumers’ decisions, but influences the conditions under which these decisions are formed by selecting stimuli, anticipating interests, and highlighting certain alternatives. 2026-07-09T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/6409 Título: Competências essenciais para um gestor eficaz: um estudo sobre os impactos no desempenho organizacional Abstact: This study aims to examine the key competencies required for effective management and to understand how these skills influence organizational sales performance. In an increasingly competitive and fast-changing business environment, the role of managers has expanded beyond operational tasks, demanding strategic thinking and strong interpersonal abilities. The article adopted a qualitative approach based on a literature review of relevant authors in the field of management. The results indicate that competencies such as leadership, efficient communication, emotional intelligence, decision-making ability, a more critical perspective within the workplace, and a resultsoriented mindset directly impact the performance of sales teams, contributing to better organizational outcomes. Thus, it was observed that there are necessary competencies a manager must develop to face the challenges of the modern world— specifically, identifying the negative impacts of poor management through an analysis of selected authors, addressing perspectives from studies that yielded fruitful management results, and outlining ways to ensure effective management. 2026-07-08T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/6407 Título: Impactos da má gestão de estoques em pequenas empresas comerciais na cidade de Trizidela do Vale – MA Abstact: Inventory management is an essential pillar to ensure the sustainability and financial liquidity of micro and small enterprises. This study aims to analyze the financial and operational impacts resulting from poor inventory management in Small Commercial Companies (PECs) located in the municipality of Trizidela do Vale - MA. Methodologically, the research is characterized as an applied study, with a quantitative-qualitative approach and descriptive objectives, conducted through field research. For primary data collection, a structured questionnaire was applied via Google Forms to a sample of 10 managers and employees of the local retail sector. The results reveal a scenario of sharp managerial vulnerability, marked by empiricism and operational obsolescence, where 50% of the companies rely exclusively on manual controls and 60% make purchases without any scientific method of forecasting demand. A critical logistical paradox of stockouts (60%) concomitant with the accumulation of idle merchandise (80%) was found, culminating in tangible financial losses for 60% of the surveyed establishments. It is concluded that the lack of professionalization and the underutilized use of automation technologies drain regional competitive capacity, making technical training of local teams emergent. 2026-07-08T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/6406 Título: Empreendedorismo feminino como instrumento de autonomia financeira entre revendedoras de cosméticos em Trizidela do Vale – MA Abstact: This article aims to analyze how women entrepreneurs operate in the direct sales sector of the cosmetics industry in the municipality of Trizidela do Vale - MA, and how this model contributes to income generation, strengthening their independence and financial autonomy. In the direct sales sector of cosmetics, female entrepr - maeneurship stands out for allowing low initial investment, flexible hours, and potential for financial growth. Methodologically, a quantitative-qualitative field research was conducted, through which data from a questionnaire applied to 17 local resellers were collected and analyzed. The theoretical framework is based on authors who discuss financial autonomy, empowerment, and sales strategies. Given the inequalities and limitations of access to the formal labor market, this activity emerges as a viable alternative for women's autonomy, enabling greater freedom in personal, family, and social decisions, as well as seeking improvements in quality of life and local economic development. The results indicate that the activity contributes significantly to the development of new skills, such as leadership, decision-making, and digital literacy. It is concluded that female entrepreneurship in Trizidela do Vale - MA transcends mere income supplementation; it is consolidated as an important instrument of social transformation and emancipation, operating as a real mechanism of self-determination and subjective and material empowerment for women, despite the challenges imposed by informality and the overload of the double shift. 2026-07-08T00:00:00Z