https://repositorio.uema.br/jspui/handle/123456789/1983 2026-04-26T19:11:56Z https://repositorio.uema.br/jspui/handle/123456789/3515 Título: Instagram como principal canal de relacionamento com os clientes: estudo das estratégias digitais da empresa D’Decor Locações Abstact: It is becoming increasingly visible the trend of new technologies, which directly impact the way of undertaking. The Instagram social network has been proving useful in communication and relationship between companies and their public, becoming an important means to reach their organizational goals. This article is a case study that describes and analyzes the results achieved by Instagram from D'Decor Locações. During the research period, information was collected about the company's daily life, social network, strategies and opinion of its customers. After tabulating the data, graphs were created for better interpretation. Thus, confirming the importance and effectiveness of social networks in the relationship with their customers 2019-01-01T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/3510 Título: Logística reversa de pós-consumo: o caso da empresa KM-Zero troca de óleo lubrificantes em São Luis-MA Abstact: In the face of constant changes in the market, such as shortened product life cycles and people's need to consume products from environmentally friendly companies, organizations have to work harder to adapt to these changes. In this context, reverse logistics is a very powerful tool for meeting such needs. Thus, this study has as its main objective, to analyze the company and how the good practices of the correct disposal of its residues can be used as a competitive advantage. The research was characterized as exploratory, and as strategy was used a case study in a company of automotive lubricant oil exchange, the data were collected in the form of questionnaires with the qualitative and quantitative approach. From the data obtained, it can be seen that from the customers' point of view, although 80% agree that reverse logistics is very important for companies in this segment, only 20% understand that an environmentally responsible company is a determining factor in choosing where to do it. the service. And according to the owner the company practices reverse logistics, but it is something that is done only because of the legal parameters, the main concern of the manager of this company, is that he will not suffer penalties 2019-01-01T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/3509 Título: Gestão no terceiro setor: um estudo de caso no pelotão mirim vó Ione Abstact: This study aimed to analyze the set of private companies and associations that do not have profit purpose, representing the Third Sector that aim to perform activities of public utility, without external interference, having its own management, as well as identifying where the lack of public services that predominates and consequently where there is a greater number of needy people who cannot afford to hire the private service, analyzing the way of obtaining resources through the realization of events and projects that raise the necessary goods for a particular social cause. To this end, a descriptive and quantitative case study was used as a method for data collection, which was conducted through two questionnaires. From the analysis of these data it was possible to identify that the organization not only seeks collective benefits, but also does not have profit, becoming an agent of change of the individual and also society as a whole. This is a result of the lack that the public system allows due to the nonfulfillment of social demands. Finally, through the entire study it was found that the incidence of negative responses to the Pelotão Mirim Vó Ione is minimal. Both due to the absence of negative feelings as to the fear of expressing them 2019-01-01T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/3507 Título: Estudo da modalidade de licitação pregão na Procuradoria Geral de Justiça do Estado do Maranhão Abstact: This current article is about public bids and the principles that guide Public Administration activities, more precisely the electronic auctions modality. Therefore, it is analyzed: the electronic auction’s goals as a model for biddings involving public purchases; the various types of auction; its steps; and how public resources are optimized by the use of the electronic auction. All points risen in this paper have been based on the legal principles of the Law n. 8.666/93, which governs bids and on the Law n. 10.520/02, that governs electronic auctions. However, the present theme also provides an opening for discussions and analyses, in a way that the intrinsic polemic aspects are pointed, generating considerations about the given subject. 2019-01-01T00:00:00Z