DSpace Communidade:https://repositorio.uema.br/jspui/handle/123456789/45612026-09-21T19:40:39Z2026-09-21T19:40:39ZClima organizacional: uma análise da influência do ambiente interno na motivação e desempenho dos colaboradores nas empresas comerciais de Lima Campos – MAhttps://repositorio.uema.br/jspui/handle/123456789/64812026-08-21T23:55:12Z2026-07-02T00:00:00ZTítulo: Clima organizacional: uma análise da influência do ambiente interno na motivação e desempenho dos colaboradores nas empresas comerciais de Lima Campos – MA
Abstact: This study aimed to examine how commercial companies in the municipality of Lima
Campos - MA manage the internal environment of organizations in order to foster
employee motivation and performance. The study sought to understand how the
organizational climate influences satisfaction, engagement, and the results achieved
by companies. To develop the study, data were collected through qualitative and
exploratory field research, carried out through questionnaires using Google Forms with
30 employees from different companies. The results indicated that the organizational
climate has a strong direct influence on employee motivation and commitment, favoring
a more productive work environment conducive to achieving organizational goals. It
was also found that leadership plays a decisive role in team engagement and employee
performance. Thus, it was found that employee motivation contributes significantly to
the growth and success of companies. Finally, it is concluded that the organizational
climate is one of the main allies of companies, since it promotes employee satisfaction
and enhances corporate results. However, the information gathered points to areas
that require improvement in order to make the work environment more harmonious,
stimulating, and effective.2026-07-02T00:00:00ZComercialização e atendimento de qualidade no meio digital para pequenas empresas em Lima Camposhttps://repositorio.uema.br/jspui/handle/123456789/64802026-08-21T16:07:34Z2026-07-10T00:00:00ZTítulo: Comercialização e atendimento de qualidade no meio digital para pequenas empresas em Lima Campos
Abstact: The article has as its theme the commercialization and quality service in the digital environment for small businesses in the municipality of Lima Campos-MA. The study aimed to analyze the technological tools and digital service strategies that contribute to business growth and the strengthening of the company in the market, showing that adapting to new technologies and always providing more humanized service is essential. Through the use of an exploratory research with a qualitative approach, using questionnaires with objective questions directly applied to entrepreneurs involved in the commercial environment with digital use, graphs were collected to improve the interpretation of the obtained results. It can be seen that efficient communication, agility in service, the use of social networks and digital tools bring consumer satisfaction and increase the reach of companies in the market. In addition, digital presence directly influences customers' purchasing behavior, strengthening the relationship between company and consumer. The improvement of digital service in a
humanized way to provide a differentiated experience is important in the relationship with customers, expanding business in the digital market, which has been playing a fundamental role through efficient communication, agility and cordiality, increasing satisfaction and customer loyalty, becoming an essential tool in the current scenario. It is concluded that the union between technology, commercialization strategies and humanized service is extremely important for sustainable growth, bringing a stronger relationship between small businesses and customers and expanding business in the digital market. This evolution has become fundamental for the economy, requiring continuous investment in training focused on customer satisfaction and welcoming. In
this way, digital technology ceases to be only a differential and becomes the key to success for small businesses in Lima Campos-MA2026-07-10T00:00:00ZEstratégia de marketing e a busca por autonomia no empreendedorismo feminino: uma análise em microempresas lideradas por mulheres na cidade de Pedreiras-MAhttps://repositorio.uema.br/jspui/handle/123456789/64792026-08-21T15:25:41Z2026-07-09T00:00:00ZTítulo: Estratégia de marketing e a busca por autonomia no empreendedorismo feminino: uma análise em microempresas lideradas por mulheres na cidade de Pedreiras-MA
Abstact: The growth of female entrepreneurship in Brazil and in Pedreiras, Maranhão, highlights women's pursuit of independence, although many still face difficulties in remaining competitive and consolidating their income. Therefore, this study aimed to analyze how marketing strategies contribute to achieving autonomy in microenterprises led by women. A quantitative approach was adopted, using a questionnaire administered to
nine entrepreneurs responsible for their own businesses. The results show that the main motivation for entrepreneurship is the pursuit of financial freedom. Digital marketing, especially social media, is considered essential by all participants, as it increases visibility and strengthens brand recognition. It was observed that 88.8% of the respondents recognize that marketing strategies enhance their decision-making power, while 66.7% have already achieved complete financial independence. Despite these advances, challenges such as work overload and lack of planning still limit full business growth. It is observed that marketing has proven to be an important tool for promoting sustainability and empowerment among those involved. However, during
the development of the activities, the need to expand participants' training and strengthen management structures was identified in order to maximize the expected results2026-07-09T00:00:00ZO marketing digital como estratégia de crescimento e vantagem competitiva nas organizaçõeshttps://repositorio.uema.br/jspui/handle/123456789/64782026-08-21T15:10:59Z2026-01-01T00:00:00ZTítulo: O marketing digital como estratégia de crescimento e vantagem competitiva nas organizações
Abstact: In the contemporary landscape of digital transformation, organizations face the challenge of transitioning from traditional marketing to dynamic strategies in virtual environments. This work aimed to analyze the impact of digital marketing strategies on organizational growth and the construction of competitive advantages. Methodologically, the research is characterized as a qualitative and exploratory literature review. Data collection was carried out through a structured survey in the SciELO, SPELL, and Google Scholar databases, selecting publications between 2015 and 2025 that correlated the use of digital tools with business performance. The data were subjected to thematic content analysis. The results show that the strategic implementation of digital marketing through pillars such as Inbound Marketing, SEO, data-driven culture, and omnichannel integration acts as an essential engine for business expansion. The findings demonstrate that these tools reduce barriers to market entry, optimize Customer Acquisition Cost (CAC), and increase commercial efficiency. In conclusion, digital marketing has ceased to be a mere differentiator and
has become an indispensable strategic necessity, serving as a "great equalizer" that allows micro, small businesses, and startups to compete directly with large globalized corporations2026-01-01T00:00:00Z